EMANUEL

Sr. Digital Marketing Manager · Bay Area, CA

EMANUEL LUSCA.

Strategist. Storyteller. Growth architect.
10+ years turning data into momentum.

10+
Years Experience
12:1
Peak ROAS
$1M
Revenue Driven
104%
Organic Growth
Scroll

About

The
Strategist
Behind
the Numbers

I'm a digital marketing leader with 10+ years of turning data into decisions, campaigns into growth engines, and teams into high performers. From a $900K media budget to a mission-driven cause, I bring both creative instinct and analytical rigor to every channel.

My background bridges anthropology and philosophy with modern MarTech — a rare combination that keeps the human at the center of every funnel.

LocationPleasanton, CA
$0K
Annual Digital
Media Budget
0:1
Peak ROAS
Fundraising Season
0%
Organic Traffic
Growth
0K+
End Users
Served

Experience

The Work

Feb 2021 — Present

Second Harvest
of Silicon Valley

Pleasanton, CA

Senior Digital Marketing Manager

  • Deployed unified analytics framework (GA4, GTM, pixels) enabling cross-channel optimization and predictive donor insights.
  • Managed $900K annual media budget, driving $1M revenue at 12:1 ROAS during peak fundraising.
  • Built and led team of two senior specialists, scaling output from 2 to 6 campaigns per year.
  • Executed integrated strategies across TV, digital audio/video, paid social (Facebook, Instagram, X, TikTok, LinkedIn), SEM, radio, programmatic, and OOH.
  • Produced 10+ mission-driven video assets annually from storyboard to delivery.
  • Achieved +104% organic traffic growth (11K → 23K/month) via iterative SEO, AEO, and content optimization.

Feb 2012 — Feb 2021

California Youth Soccer Assoc. – North

Pleasanton, CA

Registration & Data Systems Manager

  • Leveraged data-driven drip campaigns to grow online registration adoption from 35% to 60%+.
  • Customer success lead for 300+ member organizations, 500K+ parents, 30K coaches.
  • Produced monthly KPI business reviews guiding organizational strategy.
  • Migrated to Google Workspace, cutting communication costs 50% and enabling remote work.
  • Managed SoccerExpo — statewide sports conference — with full integrated branding.

Nov 2009 — Jun 2011

Microassembly Technologies

Richmond, CA

Project Coordinator

  • Developed after-school initiative introducing robotics and coding to underserved youth in Richmond, CA.
  • Created presentations for Congressional Representatives across video, print, and slides.

Capabilities

The Toolkit

Technical Skills

GA4
GTM
Meta Pixel
Google Ads
Microsoft Ads
Facebook Ads
TikTok Ads
LinkedIn Ads
SEO / SEM
WordPress
HubSpot
Salesforce
Looker Studio
Asana
Adobe Creative Suite
HTML / CSS
Slack
Monday

Core Competencies

Paid Media Strategy
Analytics & Attribution
Cross-Channel Campaigns
Email Automation
Marketing Operations
A/B Testing
UX Optimization
Content Strategy
Vendor Management
Budget Management
Team Leadership

Education

Foundation"Where data science meets the study of what makes us human."

University of
California
Berkeley

Bachelor of Arts in
Anthropology & Philosophy

Class of 2007 · Berkeley, CA

Beyond the Brief

The Mind
Behind
the Marketing

Marketing is, at its core, the study of humans. These essays explore philosophy, identity, and the world — the thinking that quietly shapes everything I build professionally.

Mind Cafe · Pinned

The Best Version of Yourself Is Already You

If your name was Juan, what would your life be like? A meditation on identity, contingency, and the self.

The Apeiron Blog

What Heidegger, Existentialism & Anthropology Can Teach You

A framework for understanding what it means to exist — and what anthropologists actually study.

Blue Insights

Your Life Is Now the Most Precious Commodity

On a socioeconomic system that stymies ambition — and what we choose to do about it.

Medium · 2024

A Case Study in Bad Marketing

Alcatel's MLK Jr. TV ad — and what it reveals about brands that confuse impact with attention.

Read all essays on Medium →

Let's Connect

Ready to
Build Something
Big?

Whether you're scaling a nonprofit or launching a brand — let's talk about what's possible.

Let's Connect!
LinkedIn (925) 690-7830