Sr. Digital Marketing Manager · Bay Area, CA
Strategist. Storyteller. Growth architect.
10+ years turning data into momentum.
About
I'm a digital marketing leader with 10+ years of turning data into decisions, campaigns into growth engines, and teams into high performers. From a $900K media budget to a mission-driven cause, I bring both creative instinct and analytical rigor to every channel.
My background bridges anthropology and philosophy with modern MarTech — a rare combination that keeps the human at the center of every funnel.
Experience
Senior Digital Marketing Manager
Digital Marketing Manager
Marketing & Creative Services
Manager — Marketing, Registration & Data Systems
Administrator
Project Coordinator
Information Technology Technician
Case Study
Second Harvest of Silicon Valley feeds one in four people facing hunger across Santa Clara and San Mateo counties. The challenge wasn't awareness — it was conversion. Turning compassion into donations at scale, across every screen, every channel, every season.
Analytics Infrastructure
Built a unified measurement framework from the ground up — GA4, GTM, Meta Pixel, and cross-channel attribution working in concert. For the first time, the organization could see the full donor journey from first impression to completed gift, enabling real optimization decisions mid-campaign rather than post-mortem.
Paid Media Execution
Managed an omnichannel paid strategy across Google, Meta, TikTok, LinkedIn, programmatic display, streaming audio, radio, and OOH — all laddering up to a single revenue goal. During peak fundraising season, that discipline produced a 12:1 return on ad spend and $1M in attributed revenue.
Organic Growth
Through iterative SEO, answer engine optimization, and a consistent content cadence, monthly organic sessions more than doubled — from 11,000 to 23,000 — without a dollar of paid spend. A team of two senior specialists, a clear editorial strategy, and a relentless focus on search intent made it happen.
Behind every campaign was a family that needed a meal. That's not a talking point — it's what makes the data matter.
Capabilities
Technical Skills
Core Competencies
Education
Foundation"Where data science meets the study of what makes us human."
University of
California
Berkeley
Bachelor of Arts in
Anthropology & Philosophy
Class of 2007 · Berkeley, CA
Beyond the Brief
Marketing is, at its core, the study of humans. These essays explore philosophy, identity, and the world — the thinking that quietly shapes everything I build professionally.
The Best Version of Yourself Is Already You
If your name was Juan, what would your life be like? A meditation on identity, contingency, and the self.
What Heidegger, Existentialism & Anthropology Can Teach You
A framework for understanding what it means to exist — and what anthropologists actually study.
Your Life Is Now the Most Precious Commodity
On a socioeconomic system that stymies ambition — and what we choose to do about it.
A Case Study in Bad Marketing
Alcatel's MLK Jr. TV ad — and what it reveals about brands that confuse impact with attention.
Let's Connect
Whether you're scaling a nonprofit or launching a brand — let's talk about what's possible.
Let's Connect!